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Growing a business online in USA


In 2020, many businesses had their plans upended by the coronavirus pandemic. Those that relied heavily on in-store revenue have had to quickly adapt to an ecommerce model, which is no easy feat. Now, more than ever, having an effective online storefront is detrimental to a business's success.

Growing a business online doesn’t happen overnight — but, contrary to popular belief, you can launch your online storefront quickly. This project can feel daunting, which is why BigCommerce has put together the ultimate bricks to clicks guide to offer guidance from step one to the finish line.

With the process broken down into 3 major pieces, you can create a framework that becomes easy to follow, making the transformation of your existing physical store into an online shop as simple as possible. To get an idea of what the process looks like, here is an example of a great framework to follow:

1. Lay the groundwork with pre-launch preparation.

  • Determine your primary customers
  • Choose your domain name
  • Select your initial product launch
  • Research the competition
  • Set up your payment methods and shipping costs

2. Optimize your store.

  • Storefront design
  • Product descriptions
  • SEO content
  • 3. Market your store.
  • Website performance
  • Outbound marketing strategy
  • Applying keywords

BigCommerce provides all the details for the components listed above and more in their Retail to e-Tail article. They are also offering 1 Month Free on top of their 15 day free trial, to lower the barrier of getting your business online. Check out all you need to know about going from offline to online with BigCommerce, and start your free trial today!

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