Black Friday – Cyber Monday parachutehome save 20% on almost everything

Black Friday – Cyber Monday parachutehome save 20% on almost everything
For perhaps the first time ever, we're endorsing one-stop shopping. Our longtime favorite home textiles brand Parachute wants to outfit not just your bedroom and bathroom but your whole home: Today is the debut of its new four-piece rug collection, handwoven by Fair Trade–certified artisans in Panipat, India. The floor coverings are the brainchild of founder and CEO Ariel Kaye, who's evolved the brand from bed linens and towels to furniture and mattresses. "It was a natural next step for us to create a tactile, comfortable textile that adds a plush coziness to a space," she says. "You and your feet really have an intimate connection to rugs, and these really tie a room together and transform a space in a soft way."
Parachute's rugs feature all-natural fibers and are made without any chemicals. Each one requires multiple artisans to hand-separate the wool, dye it, and finish the textile using old and traditional looms in an 80-year-old heritage textile factory. "We spent a lot of time trying to find the right partner, one that was socially and environmentally responsible and used old weaving techniques," Ariel explains.
Curious how to style these pieces? We spoke exclusively to Ariel, who just had a baby, to get the scoop on how she recently outfitted her own Los Angeles home with the versatile floor coverings.
In the living room
Ariel has the ivory Braided Wool Rug in her living room in Venice, California, right now in an 8'x10'. Fully committing to the cozy vibe, she took things one step further by adding floor pillows for extra seating. "It's like a plush, soft sweater," Ariel says of the floor covering. Even so, its coloring feels beachy, so it's perfect for L.A. living. "Bringing in ivory really brightened up my space," she explains. The rug's nubby texture will also hide stains, which, when you have a six-week-old baby, is essential.
In the kitchen
The Medallion Wool Kilim Rug is Parachute 's minimalist take on a patterned-graphic rug. "It's currently in my kitchen," says Ariel. "But it would also be great as a runner or underneath a dining room table because it's not that plush." (The low pile makes it pretty easy to clean.)
In a nursery
Ariel chose the Textural Wool Rug in ivory for her daughter's nursery in an 8'x10'. "It's my favorite from the collection because it's more than just a solid white rug—it's really a statement piece," she says. "It's less plush than the braided style, but it's still soft and has been great a great addition to this room. It's so cozy, I put the baby right on the rug!"
P.S. A note about layering
Layering rugs is the way to go in larger rooms, says Ariel. "If you have to get out of bed at all, you want to land on something extra soft, like our Braided Wool style," she says. "A 3'x5' size is a great way to add that layer and cushion over a wall-to-wall or larger-area rug."
See The Offers and Prices 👉HERE


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