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Ariat International is a footwear, apparel and accessories brand for equestrian sports and other outdoor activities, located in Union City, California. Ariat was founded by Beth Cross and Pam Parker in 1993. 
Ariat promotes its products through sponsorship agreements with riders, teams, and global events. 
Ariat is the official equestrian footwear and apparel supplier to the Federation Equestrian International (FEI)—the global governing body for equestrian sports including the Olympics. Ariat is the official footwear supplier of the United States Equestrian Federation (USEF), and a sponsor of the Winter Equestrian Festival, Central Park Horse Show, Tryon Park Equestrian Center, and Washington International Horse Shows.
Ariat also has long term partnerships with show jumpers Beezie Madden, and Meredith Michaels-Beerbaum, hunter riders John French and Hope Glynn, and three-day eventing riders William Fox Pitt, Mary King, and Boyd Martin.
Ariat is the official footwear sponsor of Professional Bull Riding (the PBR), the fastest growing sport on US television. Televised on CBS and CBS Sports in 26 markets, PBR is available to 60 MM households in the US. It is also a strong sport in Brazil, and is launching in China in 2016. Ariat is the official footwear, and apparel supplier of World Series of Team Roping (WSTR), the largest adult community of roping athletes, and the official footwear sponsor of National High School Rodeo Association (NHSRA). Ariat has many elite rodeo athlete endorsements: 23-time world champion Trevor Brazile, four-time world champion Kaycee Field,[9] five-time world champion Luke Branquinho, 14-time world champion Jackie Hobbs-Crawford, two-time world champion Taos Muncy, two-time world champion Chad Masters, world champion Stran Smith, and $5 million reiner Shawn Flarida are all members of Team Ariat. Ariat also sponsors 16 PBR athletes including 2015 Rookie of the Year Kaique Pacheco, fan favorite and Amazing Race star Cord McCoy, top-ranked Joao Ricardo Vieira and two-time world champion Chris Shivers. 
Ariat was featured in the 2015 movie The Longest Ride, a Nicholas Sparks film about a PBR athlete who is making his way back in bull riding after a life threatening injury. For this movie, Ariat partnered with 20th Century Fox and PBR to portray the lead, Scott Eastwood, as an Ariat-sponsored bull rider. 
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